St. Jude Dream Home

I led a design team that built a seamless experience for donors as part of the 2016 St. Jude Dream Home fundraising campaign.

Design Brief

This program was very successful offline. We needed to make the digital experience as clear and frictionless as purchasing a ticket on the phone.

  • increase overall engagement
  • promote secondary prizes per market
  • publicize the sponsors that made this program possible

User Behavior

Based on our existing qualitative research, we began this project with a few assumptions about the users of this product.

  • they purchased tickets to support the Mission
  • they learned of the program from their local news
  • they didn’t understand local lottery regulations
  • they didn’t understand secondary prizes

Unique Challenges

Our primary objective was to sell Dream Home tickets but program regularly sold out in each market, The application also needed to:

  • increase overall engagement
  • promote secondary prizes per market
  • publicize the sponsors that made this program possible