Discovery
Discovery creates clarity before solutions take shape. The focus is on uncovering opportunities, reducing risk, and building a strong foundation for design.
Typical activities include:
Competitive & comparative analysis – identify gaps and opportunities in the market.
User research – reveal behaviors, needs, and motivations that inform design.
Accessibility and usability review – surface friction points and inclusivity gaps in current experiences.
Concept development and prototype testing – explore ideas early, validate assumptions, and refine solutions before full investment.
Delivery
Delivery brings ideas to life with precision and polish. This phase transforms validated concepts into production-ready solutions and ensures a smooth path to development.
Typical activities include:
High-fidelity design for web and mobile apps – create detailed, production-ready interfaces optimized for usability and performance.
High-fidelity design for AI and emerging technology – design forward-looking experiences that make new technologies approachable and intuitive.
Design-to-development handoff and documentation – provide clear specifications, assets, and guidance to streamline implementation.
Development support and visual QA testing – partner through build to maintain design quality, consistency, and accessibility.
Strategy & Operation
Strategy & Operations ensures that design work scales and delivers impact. The focus is on the systems, structures, and teams that enable great experiences over time.
Typical activities include:
Personas and user journeys – define key audiences and map their end-to-end experiences.
Information architecture and content strategy – organize content and interactions to support clarity, findability, and relevance.
Design systems and UI libraries – create reusable components and standards for speed, consistency, and brand cohesion.
Process and design team development – establish methods, practices, and team structures that elevate design’s impact across the organization.